Ok. Just don't tell the Big12 commissioner that.
“Do I think we’re undervalued? Certainly I do. Do I think there’s an opportunity down the road to maybe decouple football from basketball when we go back into that next TV cycle? I certainly do,” said Yormark. “No one has thought about it that way."
Yes, and maybe he can pull that off. But just how much can you expand and help that value? UConn and Colorado would get them to 14. Arizona and ASU would be 16. Beyond 12 you aren't adding inventory, you're just adding teams. There are only going to be so many league games. That's even more true in football, but the Big East has a round robin, most leagues can't. So a school like St. Johns isn't additive at all. UConn is. Arizona is. Because a game between say K-State and UConn or UA is a bigger game than K-State - Iowa State. K-State vs St. Johns isn't.
At this stage that is what I think drives expansion (Hence UCLA and USC). Inventory doesn't really go up because league games are capped. But with more big name/big brand programs, you can build a schedule that has more appealing matchups every week. There will be dud games, but you don't care b/c those are being sold to CBSSN or will be non linear.