Beer

[RioDog]

Meh- if Frosh entered college at age 21 or the drinking age was still 18, then I would question what the fuss is all about. But as it stands now most students aren't of legal drinking until (if I'm counting on my fingers correctly) their senior year. So, probably better to stay away from the beer adds.

Alternatively, why not save the sign and slap the Boneyard logo up there?

 

[DaddyChoc]

nice but not what UConn needs for ads (LINK)

 

[husky99]

http://patch.com/connecticut/mansfi...eer-billboard-sparks-controversy#.VBF22mMn39h

 

[mauconnfan]

I agree it's awful to have the Husky associated with Coors.........it's an awful beer!

Maybe Guiness or something but that's downright irresponsible by the people involved!

 

[Huskyforlife]

Dear lord who would spend their time complaining about this?

 

[meyers7]

Agree probably not the brightest idea.

 

[sawxfan23]

I don't see the big deal and honestly you have to be drunk to sit through the UConn football games.

 

[Letsgohuskies11]

Wait... college students drink beer?

 

[ctchamps]

The NCAA nailed Geno and UConn because of the "Hungry Huskies'! Just imagine what they'll do to UConn over the issue of the 'Thirsty Huskies"!!!

 

[Icebear]

IMG should have known better. At best it should have said Husky fans love the cold.

 

[CL82]

IMG should have known better. At best it should have said Husky fans love the cold.

Yeah, not seeing the issue Ice. It's a play on words about our mascot. We serve beer at the games but we can't have our logo in a beer ad?

 

[CL82]

Dear lord who would spend their time complaining about this?

I can't be sure but I'm thinking it was the Jesus in the huddle woman. Imagine when she find outs they serve beer at the games.

 

[meyers7]

We serve beer at the games but we can't have our logo in a beer ad?

Yep, that's pretty much it.

At best it should have said Husky fans love the cold.

Might have been able to get away with that one. ummm, maybe.

 

[Adesmar123]

nice but not what UConn needs for ads (LINK)

We have so many other serious problems like unemployment and the Ct economy, and we focus on a beer billboard. Get the concept behind the Roman circuses?

 

[Icebear]

Yep, that's pretty much it.


Might have been able to get away with that one. ummm, maybe.

Using Husky fans it would refer directly to those able to buy at games.

 

[Icebear]

Yeah, not seeing the issue Ice. It's a play on words about our mascot. We serve beer at the games but we can't have our logo in a beer ad?

Being in the plural it isn't a play on the mascot. The teams themselves are referred to as Huskies, the mascot is Jonathan Husky singular.

 

[FairView]

IMO it's a stupid, politically correct, let's-not-ruffle-any-feathers approach. The billboard is harmless. It does not endorse drinking. The fact is people drink beer. People like UConn. UConn can make some money linking the two. The ad does not promote drinking and will not turn student teetotalers into drunks. It's just popular to be anti-alcohol. And it's easier to defend anti-alcohol than to defend reasonable imbibing. So you can't win and we move on.

Frankly, I think the bigger offense here is that the University is only getting $8 million for all of those endorsements – that's a bad deal for UConn. IMG is making a killing.

 

[CL82]

Being in the plural it isn't a play on the mascot. The teams themselves are referred to as Huskies, the mascot is Jonathan Husky singular.

I think it was refering to the breed. Huskies like the cold, and I'm sure they do, ducks like water, etc. FWIW, if the ad was "Jonathan the Husky likes a cold brew every now again," I'd find that a bit more problematic.

I don't see the beer ad as an issue in the least but obviously others do.

 

[donyell34]

Well hot damm, bring on the Bud. Time for a cold one.

 

[Da_Aisijimo_Gou]

33

 

[ctfjr]

When its all about the money, its all about the money.

 

[meyers7]

Using Husky fans it would refer directly to those able to buy at games.

Well at least a higher percentage than Huskies. Still not all. It's all about what percentage makes it ok.

 

[meyers7]

IMO it's a stupid, politically correct, let's-not-ruffle-any-feathers approach.

ummm, maybe.

It does not endorse drinking. ...The ad does not promote drinking

Yea, it does. If it didn't they wouldn't waste money advertising.

It's just popular to be anti-alcohol.

Not really. It's just better to not be hypocritical. Tell the underage students not to drink, then turn around and put up an ad promoting drinking.

Frankly, I think the bigger offense here is that the University is only getting $8 million for all of those endorsements – that's a bad deal for UConn. IMG is making a killing.

Now that is a good point.

 

[Husky25]

We have so many other serious problems like unemployment and the Ct economy, and we focus on a beer billboard post on college sports message board. Get the concept behind the Roman circuses?

Let's not take ourselves too seriously.

It was a bad marketing idea, but it's not the end of the world. They should have at least consulted the school first.

 

[FairView]

ummm, maybe.


Yea, it does. If it didn't they wouldn't waste money advertising.

Not really. It's just better to not be hypocritical. Tell the underage students not to drink, then turn around and put up an ad promoting drinking.


Now that is a good point.

The ad does not endorse drinking. It endorses drinking Coors Light. There is a difference. It doesn't say, hey, you need to get a buzz and drinking feels good. The ad does not promote drinking. It promotes Coors Light for people who choose to drink. That's why I followed my statement by saying it wouldn't turn teetotalers to drunks. Who is being hypocritical? It's not an ad for students to drink on campus. Everyone knows the liquor laws and the consequences of drinking. There is plenty of messaging on campus and through student communications that make drinking policies clear. We live in a society that accepts and markets alcohol just about everywhere. Beer is sold at XL center games and football games. Any reasonable person would see that this ad is not a call for students to drink. And it it popular to be anti-alcohol -- campaigns by organizations like MADD and SADD have affected thinking beyond drunk driving. I'm not saying that's good or bad. It just is.