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Further to my last point, even if Rutgers doesn't deliver the cable revenue anticipated (which, to be clear, Rutgers *is* doing that right now for the BTN, so that expansion is currently a financial success), at the very worst, it's a NYC market outpost for Michigan, Ohio State, Penn State and other Big Ten schools. The NYC market may never be a great college sports market, but it's so large overall that it's looked upon the same way as why pro sports leagues insist upon having teams in places like Miami and Phoenix despite having horrible pro sports fans and bad attendance. At a bare minimum, those places provide a local outlet for those leagues for all of the NYC/Chicago/Boston/Philly transplants, so there's still some baseline value to those locations. Whether those Sun Belt teams have a good local fan base is almost besides the point - those markets are just too big to ignore in the long-term.