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I wondered that myself, but I remember reading a story several years back that the NJSEA thought they would turn a profit with the Devils moving over to the Rock. Supposedly they're doing well since. I think part of it has to do with booking more family shows & concerts by having the facility free most of the year.
I have been two IZOD twice in the last 4 years for Sesame Street Live and Monster Jam. Easy to drive too; but, no mass transit connections. In addition, there is nothing around IZOD except for the long dormant Zanadu project. Plus, the arena is really showing it's age and looks run down. Would take the Rock any day as it's easy to get to by public transit, not that hard of a drive, especially, and there are bars and stuff around it.
That said, I am glad UConn is adopting he 'any team, any where' mentality while we wallow in the AAC.