When you look at markets, if UConn were to move to the Big 12, it would be the 2nd or 3th largest media market on the day it joined the league behind Dallas-Fort Worth, but ahead of Kansas City, Austin, DeMoine-Ames, Wichita, Oklahoma City. And that doesn't even consider its reach into at least the Fairfield County portion of the New York market and the southern portion of Springfield Mass. Though I recognize that Texas reach extends beyond Austin, too, though not as far as they thought. As for Temple, they really don't have any attraction in Philly. Their inroads into the Pennsylvania recruiting market are closer to a cartpath than I-90, that's for sure. Folks have talked for decades about Temple's access to the Philadelphia market, but it simply isn't there. For what its worth, I also agree with Tranghese (and I can't believe I wrote that) that most people misunderstand the New York market, which is really a series of sub-markets. The Big East with multiple points of entrance, UConn, Syracuse, Rutgers and to a lesser extent St Johns and Seton Hall managed to get a significant piece of that market by bundling a number of those sub-markets. So Rutgers fans would watch and root for or against UConn and Syracuse, UConn fans would watch Syracuse & the Ruts and Syracuse fans would watch UConn & Rutgers. But just taking Rutgers is going to be incredibly disappointing for the Big 10 and would be even if Rutgers wasn't a complete clusterf68k. Same with the ACC and Syracuse. And if the B12 were to take UConn, they'd be disappointed in our share of the NY market, too. Kind of like the Army-Navy game if they weren't military academies. Or that tv commercial about a bed or breakfast. That is what people who think they're getting entre into the NY market by taking Syracuse OR Rutgers OR UConn will end up with. A bunch of folks sleeping in their pancakes.