I think Yormark is being overly optimistic about future basketball revenue, unless the basketball tournament payouts are completely revised. But that being said I believe he values UConn over Arizona because he wants an in to the NYC market. If I had my way the Big 12 would add Arizona and UConn and stop at 14. Both fan bases actually want to be in the Big 12, and both bring a national brand. I doubt I get my wish though.