UCONN BANKS ON BASKETBALL’S VALUE IN FOOTBALL-DRIVEN NCAA
UConn is the only school to have won both Division I basketball titles in the same season—which it accomplished in 2004 and 2014—and it continues to serve as a prime example of the kind of value premier basketball programs can have, even in this transformative era when college football is dictating so much across the athletics landscape, from TV contracts to conference realignment.
“I would say its biggest value for our university is the overall brand recognition,” UConn athletic director Dave Benedict said in an interview. “Obviously basketball schools don’t necessarily benefit as significantly from a financial standpoint [as big-time football programs] but certainly from a brand recognition standpoint.”
But UConn instead chose to prioritize basketball, getting out of the football-focused AAC to return to the league where it an original member.
“I would like someone to tell me now that it wasn’t the right decision,” Benedict said. “It was. It doesn’t mean it’s perfect for every program on our campus, but ultimately it was about the opportunity to reposition our men’s basketball program in a way to make sure we’re nationally relevant.”
UConn serves as a prime example of the kind of value premier basketball programs can have in this era when college football is dictating so much.
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