100%- people are tuning in to see Caitlin play (myself included) but that is kinda the point- if they can develop stars that people will tune in to watch within content they already own/have under their umbrella that ties into other premium content they show, it seemingly is a no brainerI know that providing context is verboten, but both the OhioSt and Nebraska were surely goosed by Clark about to break a record.
But certainly the fact that the known stars are now in WCBB and less so in MCBB because of 1&done is driving interest.