UNC is the bigger brand but let's not fool ourselves into believing they're this real football program.
I have said this before, but I believe that outside of ND, UNC is the top get for the SEC outside of the Big10. New territory in a southern state, basketball name and a great academic school. Virginia would be good add for them, but UNC is a home run addition. Texas and Oklahoma were the best get for the SEC, but UNC would be right behind.