I don’t get the use of media markets for a state flagship that has no competition within the state. The entire state with its 3.6 million population, from Greenwich to Thompson, is our media market. The only question is to what extent UConn commands interest over the borders into other states - especially into NY where there are only 2 colleges which play big time college basketball. Given that UConn has a healthy 26% out of state enrollment - mostly from Massachusetts and NY - and lots of alumni in those states as well, there has to be a chunk of those markets that belongs to us.