This is clearly someone throwing a bunch of s hit against the wall and hoping something sticks. The Big 12 is on life support IMO. Doing something like this would not strengthen it, but instead alienate the schools that matter most.
If they miss the playoff this year, it won't be because of a lack of a championship game. It will be because they don't have a representative potentially better than say FSU, Oregon, The SEC Champ, and one of either The SEC #2/1 Loss B1G Champ.
When they were raided a few years back they should have immedialtely added WVU, Pitt, Louisville, and Cincy to get back to 12. The conference would have been somewhat geographically logical, added both solid football and basketball, and got it back on TV in the east and midwest. Adding ECU, USF now? SMH. TV execs are drooling over the prospects of Iowa State at ECU.
The Big 12 powers need to ride their current deal out and test their options on the open market. Texas, OU and KU, will all have multiple options. Schools like WVU, Baylor, Texas Tech and others could also spark interest. Either way this hilljack's proposal would not strengthen the conference only hasten its demise.