The more I think about it, the more nonsensical it is to do weekly releases on a streaming platform. This appears to be a huge step backward. Defeats the whole purpose of people ditching live TV for streaming. What is Amazon thinking?
Eh, it's fine. I actually prefer it this way than the now ancient broadcast release where I have to tune in at a specific time (and watch commercials) or record it to the DVR. At least with Netflix and Amazon and Hulu, there is some routine involved. The 9 month long traditional TV season with the fits and starts of is there a new episode this week or not is by far the most annoying format.
Although it is kind of silly if you think about it. The whole point is to get you to subscribe and you can only do that once. The weekly show was meant for ratings that drives ad revenues. It's like trying to fit a square peg in a round hole.
I suppose they could make the case that IF their show was good enough, that the prolonged hype of a 2-3 month long season with one episode each week could drive more subscribers than the mere existence of a show the people binge in a week or so. In order to use that to drive subscriptions, you have to generate enough hype in a short amount of time to get it to rise above the din.
No matter how good your show is, that may not be possible. Any number of things could dominate the public's attention and drive your show off the radar screen.