I can understand why most born and raised Americans don't get behind soccer. There are so many other options to choose from, and reality is our best athletes are not choosing to play the game as they grow older (not a knock on soccer players from the US, but comparitively speaking - see the NBA and NFL - the best athletes generally go in another direction). It can be a very boring game to watch at times, especially the way it is played here. Personally, I'm a huge fan. Love the EPL's style of play, and any International games pitting country v country, but I was definitely in the minority amongst my friends.
Even non soccer fans would have loved the last day, shoot, last minutes, of the Premiereship last year. It was one of the more incredible endings to a season you could have in soccer (or any sprot really). Man U already winning their game (ending about 5 minutes before the end of Man City, who was ahead of them in the standing before game time) and Man City needing a win to win the League being down by a goal in the final minutes v. QPR at home (roughly the equivilant to Alabama being down 10 points to Indiana at home with 2 minutes left in their final game that would win them a title). The whole game was great, but the final 5-10 minutes were sick (even non-soccer fans - my wife who is not a sports fan at all - were hooked). City'a come back with two goals in the final minutes, the winner in the final few seconds, was pretty great (an dI am not a City fan).
Now that Fox Soccer and to a lesser degree ESPN is showing more EPL games, my Saturday's are looking pretty nice this fall. EPL when I wake up, then right into CFB the rest of the day and night! Sunday morning is more EPL followed by the NFL.