Never ending Jonathan/logo debate

[CL82]

Nike’s contract with UConn ends on June 30th of this year. Just thinking, what an ideal time to win a National Championship. The current contract is 7 years/$32.4M, not bad but there have been some humongous school brand deals in the last few years that I think UConn is also worthy of. I hope Nike agrees and pays some big bucks to renew.

Rebrand back to the White Husky. That’s what we wrote during this championship run anyway.

 

[CTBasketball]

 

[WeAreUCONN]

Rebrand back to the White Husky. That’s what we wrote during this championship run anyway.

I refuse to buy any gear with the new husky on it. The white husky should be the only husky even if it’s not technically a Husky.

 

[superjohn]

View attachment 87129

Awful

 

[CTBasketball]

Awful

 

[CL82]

I refuse to buy any gear with the new husky on it. The white husky should be the only husky even if it’s not technically a Husky.

Except that white Huskies are in fact a thing, and we had one on campus as our mascot for eight decades prior to the last rebranding effort. I have stuff with the old logo and the new logo, but as a matter of marketing, having a unique brand, which the white husky is, is always preferable to having a generic brand.

 

[Fishy]

I refuse to buy any gear with the new husky on it. The white husky should be the only husky even if it’s not technically a Husky.

Grown man throwing a tantrum because he doesn’t like which cartoon dog is on the tee shirts.

 

[CL82]

View attachment 87129

I like this logo and it was in use for the vast majority of our success. It was a more stylized version of this one:

Not that I want to go down this rabbit hole, but some people will complain that it’s “too fluffy” others will complain that it’s “too friendly”. Personally, I say it wasn’t too fluffy or too friendly for five national championships. (Yes, I realize that 2014 had the blue wolf logo, but it was using players developed under the all white husky.)

Seriously, though, for me, the quarter turn rather than a straight on or profile shot is unique to us. And unique is good in marketing. Plus, returning to the eight decade, long tradition of having an all white husky as our mascot is a good branding move. Want to make it “less fluffy” and “angry”? Fine with me. But we need to go back to our tradition.

 

[CL82]

Grown man throwing a tantrum because he doesn’t like which cartoon dog is on the tee shirts.

LOL, that wasn’t even close to what meets the standard of a tantrum on this board. In any event, it kind of feels like he’s trying to redeem himself from the “fire Hurley’s” debacle. I appreciate that.

 

[RC111]

I refuse to buy any gear with the new husky on it. The white husky should be the only husky even if it’s not technically a Husky.

I like the new husky almost as much as the old, but I still think it was a bad call to ditch the old logo. If you look at big brand teams, they don't throw out logos they've had for decades, especially when the old logo became iconic and associated with their success. The Jayhawk is a perfect example. Minor tweaks over the years, doesn't look mean (apparently ours wasn't mean enough), and Kansas football even underwent a revival with it.

Nike just wanted to sell more gear when they made that deal with us, and I'm frankly amazed there wasn't more pushback.

If you want proof of how important our origins and tradition are, just look at how often the men were wearing the throwbacks in the home stretch of the season and throughout the tourney. I don't think it's a coincidence we were wearing throwbacks for the title game.

 

[superjohn]

Grown man throwing a tantrum because he doesn’t like which cartoon dog is on the tee shirts.

I don't really care about the logo but our old logo was pretty awful and looked like it was drawn up for a little kids show. It's nice to spend money on gear that actually looks good now.

 

[ConnHuskBask]

I like this logo and it was in use for the vast majority of our success. It was a more stylized version of this one:

View attachment 87155

Not that I want to go down this rabbit hole, but some people will complain that it’s “too fluffy” others will complain that it’s “too friendly”. Personally, I say it wasn’t too fluffy or too friendly for five national championships. (Yes, I realize that 2014 had the blue wolf logo, but it was using players developed under the all white husky.)

Seriously, though, for me, the quarter turn rather than a straight on or profile shot is unique to us. And unique is good in marketing. Plus, returning to the eight decade, long tradition of having an all white husky as our mascot is a good branding move. Want to make it “less fluffy” and “angry”? Fine with me. But we need to go back to our tradition.

The logo in your post is the best and definitive UConn Husky. I don't love the 00s fluffy Husky, particularly with the red tongue like @CTBasketball posted above.

I go: your logo, the all blue/white updated husky ( below), wolf/current husky , then the one CT basketball one.

 

[Huskyforlife]

I like all the logos tbh. Especially constipated dog.

 

[The Viking]

No problem with the logos but our mascot wears mascara. Who decided our mascot should be Tammy Faye baker?
Figured I would take this topic way off the rails

 

[CL82]

I like all the logos tbh. Especially constipated dog.

That’s Derpy Dog to you…

(Also an all white Husky, just saying.)

 

[CL82]

No problem with the logos but our mascot wears mascara. Who decided our mascot should be Tammy Faye baker?
Figured I would take this topic way off the rails

Thank you. I’m not a big fan of the mascara husky either.

 

[CL82]

I don't really care about the logo

 

[WeAreUCONN]

LOL, that wasn’t even close to what meets the standard of a tantrum on this board. In any event, it kind of feels like he’s trying to redeem himself from the “fire Hurley’s” debacle. I appreciate that.

Wasn’t a tantrum. I actually like the new Jonathan but I don’t like the new logo at all and will purchase items with the old logo when I buy UConn gear.

 

[WeAreUCONN]

I like this logo and it was in use for the vast majority of our success. It was a more stylized version of this one:

View attachment 87155

Not that I want to go down this rabbit hole, but some people will complain that it’s “too fluffy” others will complain that it’s “too friendly”. Personally, I say it wasn’t too fluffy or too friendly for five national championships. (Yes, I realize that 2014 had the blue wolf logo, but it was using players developed under the all white husky.)

Seriously, though, for me, the quarter turn rather than a straight on or profile shot is unique to us. And unique is good in marketing. Plus, returning to the eight decade, long tradition of having an all white husky as our mascot is a good branding move. Want to make it “less fluffy” and “angry”? Fine with me. But we need to go back to our tradition.

Agree.
Bought this a couple weeks ago from Fanatics.

Men's Nike Navy UConn Huskies Vintage School Logo Pullover Hoodie - Best Deals You Need To See

soxy.com

 

[ctchamps]

This is a Samoyed.

This is a Husky.

Both are beautiful dogs. My wife had a Samoyed growing up. She'd laugh every time she saw the old logos being described as Huskies.

Me. I don't care what logo we go with. If someone wants us to change the logo to the ugliest dog in the world and paid UConn big $$ to do so I'd consider it.

 

[Palatine]

THIS IS A HUSKY.

This is a white siberian husky. Just an incredibly beautiful dog.

 

[zls44]

Grown man throwing a tantrum because he doesn’t like which cartoon dog is on the tee shirts.

He isn't mad about it. Please do not print on the internet that he is mad about it!

Personally, I say it wasn’t too fluffy or too friendly for five national championships. (Yes, I realize that 2014 had the blue wolf logo, but it was using players developed under the all white husky.)

The players were not developed under the logo jfc come to reality

 

[Austin316]

It’s officially the off season when arguments about our mascot begin.

Personally, I like how they are using both logos.

Would be cool if we threw in the sad husky dog on an alternative grey or black uniform (throw out the DePaul looking ones).

 

[CL82]

Wasn’t a tantrum. I actually like the new Jonathan

It’s an abomination.

 

[superjohn]

I don't care about it other than wearing UConn gear. I used to wear it to represent the Huskies but it always looked silly, it was the wrong breed of dog and just looked like a goofy logo made for kids. The gear looks so much better now.