CTFAN raises a really good point I think. The problem of just the ever lengthening of the season with meaningless games really contributes to the problem. If you go back to 1989-90, the Dream Season, UConn played its first game on thanksgiving weekend at a pre-season tournament, the Great Alaskan Shootout. The NCAA limited teams to 1 "pre-season" Tournament every 4 years I think. Most teams didn't start until after Thanksgiving. This year, UConn's first game was November 9 and they had already played 5 regular season games BEFORE the 1989 team had played 1. I think this is contributing to basketball's loss of stature vs football in particular, because with a season that so dramatically overlaps and with so many games that are pretty meaningless, its hard to really get too pumped for Stony Brook or Maryland Eastern Shore. And while football has its cupcake games, too, there aren't as many and at east once you start conference play, every game means something.