Mr. Wonderful
Whistleblower
- Joined
- Aug 26, 2011
- Messages
- 2,746
- Reaction Score
- 8,316
I was about to post the same thing billybud posted...the broadcast rights for given content are transferred from the university to the conference, and then from the conference to the media partner. The money that pays for the content goes from the media partner to the conference, and then to the school. The GOR effectively makes the conference a legally bound middleman. There is no avenue for other conferences to profit from a university with a GOR, unless the GOR has conditions that the conference who owns it cannot deliver.