UConn Announces Additional Resources to Support Student Student-Athlete NIL Initiatives

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-> UConn also announced the school is “working to explore and identify collectives that align with the best interest of student-athletes.” Collectives are outside entities — often groups of alumni, donors or booster — that raise money to fund NIL activity for college athletes.

Norwalk native Marc D’Amelio, a 1991 UConn graduate and patriarch of a family of social media influencers, recently formed the D’Amelio Huskies Collective.

“Marc D’Amelio will help provide opportunities for student-athletes while also lending his expertise in the personal branding space,” UConn’s release said. “Additional interest from UConn supporters exists in this area and the overarching goal is that the product of this exploration is something that can endure, for the benefit of all Husky student-athletes.” <-

 

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