I heard someone on BSPN say something similar and I’m extremely skeptical of that angle. If the BIG goes to 32 prestigious teams with all of them being the flagship schools in their state, and they control college athletics in every region of the country, save the southeast, wouldn’t that conference command more than 1 billion? Each school doesn’t have to bring a particular amount, but rather the collective is what increases the value. Is the BIG locked into a particular deal right now, and if so, when is it up for renegotiation is the question?
This was before the USC/UCLA add.
Reports are they add another $150-$250MM/yr to the deal