not quite sure what to make of this bitness decision. on the one hand, and having been in on some long term extension deals (5+ years in my mind, some say 3+ years), the typical thinking for a stable product is a price referenced off the expected inflation rate going forward, so 2 or 3% yearly bumps is currently very common. both sides sleep pretty good. on the udder hand, sometimes the future can change in a big way (think cruise industry, bricks and mortar, office rentals, and such for examples of 'uh,oh.')
nba all star game has gone from 23 million viewers to 6 million in the past decades, and the regular seasons mostly down, too. of course, there are also many upside surprises as well. so far, cbb is holding up as compared to many pro sports.
'The ratings for the NBA championship in 2020 were nothing short of an unmitigated disaster as they bottomed out. Yet, America still loves college basketball!'
The Opening Rounds Of The NCAA Tournament Get Big TV Ratings | The Daily Caller
part of the 'sleeping well at night' mentality is 'bulls make money, bears make money, and pigs go broke', along with 'a bird in hand is better than two in the bush.'
the article is just a screed, laden with a personal pile of non-contract related butthurts. no reference to 'experts' without names, dates, and such for those 'experts' is worth the paper it's written on.
the discussion for the k rests solely on a guess aboot that bitness's future. lots of times, a 'garuntee' is worth more than a 'guess.'