The ACC and Big Ten subsidize their programs advertising in New York City.
If you want UConn to sponsor the Yankee postgame show, write a check or put Aresco in a headlock.
If I remember correctly, UCONN is mentioned every time SNY self-promotes, i.e.
"so-and-so with the Jets, such-and-such with the Mets and what's-her-name with UCONN." That promo runs at least once during every
SportsNite. In addition, the UCONN Logo flashes throughout the broadcast day. I've never counted UCONN mentions, but it's worth noting that SNY is promoting UCONN because UCONN provides programming paid for, mostly, by SNY.
Another thing. I realize that the Advertising business has changed dramatically, but there was a time when you couldn't visit a major Madison Avenue firm without running into senior managers who were Cuse grads. This included both the business and creative sides. It's been a long time since my peripheral involvement in ad purchasing, but I can't believe there are not significant numbers of Cuse grads in the business. It's one of the things that's always worried me about any Cuse vs. UCONN perception comparisons. The
Mad Men days are pretty much gone. Maybe they took the Cuse grads with them.