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Big 12 expansion: Why Nebraska, Missouri and A&M aren't returning to the land of the Longhorn Network
by
Berry Tramel Modified: August 6, 2015 at 10:52 am • Published: August 6, 2015
The Big 12 has been cautious about expansion, and for good reason. Without obvious candidates, expansion is a polarizing debate.
West Virginia, TCU and Louisville were no-brainers.
The Big 12 should have invited all three, did invite two, and for the Big 12, that’s an excellent batting average. Better than you’d expect.
But two more schools are needed for the Big 12 to get back to its namesake, which might be necessary for the conference’s long-term health. Stay at 10, and forces outside the Big 12’s control could turn it into the Poison Ivy League. David Boren himself seems to believe so.
If necessary, then who? It’s sort of like U.S. expansion. If we had to add two states, there wouldn’t be any quick resolution. Same with the Big 12. Brigham Young is like Puerto Rico, clearly the next in line but arriving with some issues, not the least of which is tempered excitement. We’re not sure the Puerto Ricans even want to be a state, and we’re not sure BYU even wants to give up its independence.
And after that, clarity flees. Cincinnati, Central Florida, Houston, Connecticut, East Carolina. A long list of contenders. You think the Big 12 has trouble getting consensus on the concept of expansion, wait until the Big 12 tries to find agreement on a particular school.
I sense the Big 12 might be waiting on a pie-in-the-sky development. Manna from Heaven. I think Big 12 decision-makers could be waiting to see if all the former members stay content in their new digs.
Nebraska went to the Big Ten. Missouri and Texas A&M bolted to the SEC. Colorado scooted to the Pac-12. And you hear rumblings that all might not be rosy for the expatriates.
I don’t buy it. I think everyone goes through an adjustment to new environments, so why would our old pals the Cornhuskers, the Aggies, the Tigers and Buffaloes be any different? Having to play at Rutgers is nothing to be excited about. Having to navigate in a 14-team conference is a mess. But that doesn’t mean you want to go back to sharing a boardroom with Texas. That doesn’t mean you trade stability for instability. That doesn’t mean you’ll trade increased status for decreased status.
That’s the fundamental Big 12 problem. In almost every way, the Big 12 has an inferior status from its salad days of a few years ago.
Competitively, which we’ve short-circuited the world wide web writing about. That’s actually the quickest fix for the Big 12. Make the playoff. Win once you get there. A national title would solve a lot of ills.
Academically. The Big 12 lost some of its more distinguished academic members in NU, MU, A&M and CU. That isn’t lost amid the ivory towers, though we never think about that when debating TCU or Baylor for the national semifinals. And that isn’t at all an easy fix.
Collegially. Maybe the most important. These are not the 10 musketeers. In the Big 12, it’s not all for one and one for all. It’s everybody out for himself. Go back to the government landscape. The other power conferences are united states. The Big 12 is a loose collection of colonies.
Does anyone really think Nebraska or Missouri or A&M is coming back to the land of The Longhorn Network? The land where Baylor’s scheduling philosophy is dragging down the league’s reputation. The conference that has gone from leader to follower?
No doubt, 14-team conferences are unwieldy. They make tons of money if put together correctly, like the SEC and Big Ten, but they create disconnects.
Can anything be a good idea if it keeps Michigan from playing Minnesota for the Little Brown Jug every year?
Is it really a good development that Georgia and Alabama are scheduled only once between 2008 and 2020?
How can it be that Duke and Clemson, two original ACC members that share a state line and are separated by only 272 miles, play only twice between 2008 and 2023?
But those are minor irritants. Those pale in comparison to the Big 12, which in five years stunningly has fallen in status. The lack of quality leadership — or better yet, the lack of listening to quality leadership — on everything from a conference network to the admission of Louisville to the embracement of those goofy slogans has dropped Big 12 prestige below even that of the Big Eight in its last days.
The Big 12 remains firmly a Power 5 Conference. But the Big 12 has little to offer a university already in the Power 5.
I know Nebraska misses the Oklahoma series. I know Missouri misses the Big 12 Tournament in Kansas City. I know A&M misses the Thanksgiving tradition against Texas. But those are wistful events that can’t counter the current Big 12 malaise.
Nebraska’s academic status is secured in the Big Ten. Missouri has won the SEC East twice in three years in the league. A&M isn’t asking what it’s doing in the SEC, it’s asking what took so long to get there.
You can’t turn back the clock. Those schools aren’t coming back. If the Big 12 must expand, it’s going to have to look outside the Power 5.