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- Aug 26, 2011
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Q: Looking at your TV deal, what would you like to see improve going forward?
Aresco: We’re very happy with the exposure. ESPN has been over-delivering in terms of windows, in terms of the networks that we’re on. What we need to do is sit down and see if there’s a way we can somehow generate more revenue. That’s clearly it. We’ve provided more value than anyone expected, and now we have to figure out a way to be inventive regarding the contract. We’ll try to sit down sooner rather than later with ESPN to see if there’s something we can figure out. One of the things we are doing to try to generate more value is play those Friday games. We’ve carved that niche out, but it’s a hardship on our schools. We’re also playing Thursdays; we’re also looking potentially at other days. We think that can create some value. We’re also looking for other ways we can create value for ESPN, whether it’s with ESPN3 or other things we can do. It’s absolutely critical to our future.
Q: Looking at your TV deal, what would you like to see improve going forward?
Aresco: We’re very happy with the exposure. ESPN has been over-delivering in terms of windows, in terms of the networks that we’re on. What we need to do is sit down and see if there’s a way we can somehow generate more revenue. That’s clearly it. We’ve provided more value than anyone expected, and now we have to figure out a way to be inventive regarding the contract. We’ll try to sit down sooner rather than later with ESPN to see if there’s something we can figure out. One of the things we are doing to try to generate more value is play those Friday games. We’ve carved that niche out, but it’s a hardship on our schools. We’re also playing Thursdays; we’re also looking potentially at other days. We think that can create some value. We’re also looking for other ways we can create value for ESPN, whether it’s with ESPN3 or other things we can do. It’s absolutely critical to our future.